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Hardee's Monster Burger Creates Uproar!!!  




By JIM SUHR, AP Business Writer


ST. LOUIS - At 1,420 calories and 107 grams of fat, Hardee's Monster Thickburger couldn't escape notice in these diet-conscious times. Or the jabs of late-night talk show hosts.


Just a day after the Monster's rollout Nov. 15, Jay Leno quipped on "The Tonight Show" that the megaburger "actually comes in a little cardboard box shaped like a coffin." On David Letterman's "Late Show," an actor playing the chief of Hardee's corporate parent, CKE Restaurants Inc., in a sketch clutched his chest, then keeled over when asked of any health risks of a burger that size.


Media outlets from Japan, Spain, England, France and Australia have reported about the Monster.


"I don't think any of us anticipated anything like the media uproar we've seen," says Andy Puzder, the real president and CEO of California-based CKE.


But the word-of mouth advertising, coming on top of a new ad campaign, has had just the impact the company wanted. People have just had to try the Monster. All of it.


"You can certainly say it exceeded all my expectations," Puzder said of sales, although he declined to offer specifics.


The fuss is all about a super-supersized burger _ two 1/3-pound slabs of all-Angus beef, four strips of bacon, three slices of cheese and mayonnaise on a buttered sesame seed bun. The sandwich alone sells for $5.49, or $7.09 with fries and a soda. The combo packs more calories and fat than most people should get in a day.


A Monster Thickburger bought by a reporter Monday at a St. Louis Hardee's was presented appealingly enough, wrapped neatly in light paper and standing a whopping 2 1/2 inches tall inside a box. But the double-pattied behemoth, bought as part of combo with French fries and a drink, stretched the mouth and stomach, too much for the reporter to absorb in one sitting.


Hardee's timing is interesting; McDonald's, Wendy's and other rival fast-food giants are offering salads and other lower-calorie fare. But Hardee's appears comfortable staking its future _ at least near-term _ on gargantuan burgers.


Hardee's already was offering five sandwiches with 1,000 calories or more, and eight overall that have more calories than what was once the big-burger standard _ the 560-calorie Big Mac.


Still, the company has plenty of competition when it comes to big-calorie sandwiches. According to the corporate Web sites of the larger fast-food chains, the Double Quarter Pounder with cheese at McDonald's has 730 calories and 40 grams of fat, the Burger King Double Whopper with cheese (1,060 calories, 69 grams of fat), and the Wendy's Classic Triple with cheese (940 and 56).


"Not every product has to be aimed at the health-conscious," Puzder said, noting that since the introduction of the Thickburger family in April 2003, sales for the 2,067-restaurant chain have risen steadily.


Though CKE fell to a loss in the second-quarter ending Aug. 9 _ given charges for settlement reserves and debt refinancing _ the company said sales at its Hardee's and the Carl's Jr. chains rose in the four weeks ended Nov. 1 for the 17th straight reporting period.


Edwin Depke, 80, a retired box company worker who has long loved the Thickburgers, was won over by the Monster at a St. Louis Hardee's.


Calories schmalories, he said.


"They're big and thick, with all the trimmings," Depke said. "You don't have to worry about all bun and no meat."


"They're really good. Eat one, and you don't have to worry about another. It's a meal."


Still, many have questioned Hardee's approach at a time when airlines say America's growing waistlines are hurting their bottom lines, costing them more in fuel.


The Center for Science in the Public Interest, a Washington-based advocate for nutrition and health, dubbed the Thickburgers "food porn," the Monster "the fast-food equivalent of a snuff film."


"At a time of rampant heart disease and obesity, it is the height of corporate irresponsibility for a major chain to peddle a 1,420-calorie sandwich," the center said.


Lighten up, others say.


"Let the food puritans say what they will," the Star Tribune of Minneapolis said in an editorial. "There's nothing really wrong with counting the occasional juicy burger among life's simple pleasures."


"The promotional campaign has relied so heavily on humor that it seems possible to take the Monster Thickburger itself as kind of a goof on the fast-food industry's belated and rather lame, lawsuit-driven trend toward healthier menu choices," the newspaper said, asking "does anyone who savors a good green salad really think McDonald's or Subway is the place to go?"


Chase Squires, a St. Petersburg (Fla.) Times reporter, tried the Monster Thickburger and found it "kind of mushy," opining in a column Nov. 23 that there were healthier food options. Holiday air travelers, he suggested, should go lighter on the airlines and "have a stick of butter instead. That has only 800 calories and 88 grams of fat. We could always wrap it in bacon."


Puzder has the stomach for such dissent.


"We want Hardee's to be known as the place for big, juicy, decadent burgers," he says. "Every time (comics or critics) come out with something, it helps us advance the impression of the brand. This all helps."




On the Net:


CKE Restaurants Inc., www.ckr.com

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Looks delicious.


I'll take two, please.

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Damn...You guys are a Glutton For Punishment.... heart.gifScoff.gif






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Damn...You guys are a Glutton For Punishment....[





We ride Indians, don't we???

Good One...Big-Thumbs-Up.gif




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They got a committee to get me off the block

'Cause I say my rhymes loud and I say 'em nonstop

Because being bad news is what we're all about

We went to White Castle and we got thrown out

I got my boy Mike D. - I got the King Adrock I got the jammy with the ammo

inside my sock

I shot homeboy but the bullet was a dud

So I reached in the Miller cooler - grabbed a cool Bud

Slow riding, gun hidin' on the go

I'm fly like an eagle and I drink Old Crow

I'm the king of the classroom - coolin' in the back

My teacher had beef so I gave her a smack

She chased me out of class 0 she was strapped with a ruler

Went to the bathroom - rolled myself a wooler

With bottle in hand at the microphone stand

A. yo homeboy - what you drinkin' man

I got money - I got juice

I got to the party and I got loose

I got rhythm - I got rhymes

I got the girlies with the Def behinds

I got ill - I got busted

I got dust and I got dusted

I got gold - I got funky

I got the new dance - they call the Brass Monkey


Because I'm hard hittin' - always biten - cool as hell

I got trees on my mirror so my car won't smell

Sittin' around the house - gettin' high and watchin' tube

Eating Colonel's chicken - drinkin' Heineken brew

I'm a gangster, I'm a prankster - I'm the king of the Ave.

I'm hated, confrontated for the juice that I have

All the fly ladies are making a fuss

But I can't pay attention - 'cause I'm on that dust :cppl1

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That's a big burger---BUT!!

2 White castle cheese burgers with onion will do you more damage Than that bad boy!!

Love them White Castles, but they'll hurt you men!!

Two ...Who Eats Two?Dunno.gif


We used to callem Sinkers...Help.gif

And Rat Burgers...

Gimme Ten Rat Burgers...

Tuck the Tails and Hold the Rice...Cunning-Plan.gif






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They Go Right thru ya Like a Freight ftb-logo-small.gifEeeeeek.gif






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Yeah--but do you have White Castles out West?

Last one in our area went out about 2 years ago.

NOTHING gives you heartburn like a White Castle!

Dude ...

Do you forget I live in the East...Doh3.gif

We got tons of them out here...

All run by Dot Heads!!!Cunning-Plan.gif



And this is what I useKaoCapFront.jpg...To stop the Freight Trane Blues!!!Victory.gif






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Yeah--but do you have White Castles out West?

Last one in our area went out about 2 years ago.

NOTHING gives you heartburn like a White Castle!

Open your own White Castle KC

If your A Dot Head...

It ain't a Problem over Here...Cunning-Plan.gif




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The Pastrami Burger - 1/2 lb patty with 1/4 lb Pastrami on top.


And they will add another patty - With extra cheese for only $1.25...




Thanks, Danny

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