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Product Placement

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I just saw the latest Transformers movie and noticed that the lead actor was wearing an Indian motorcycle baseball cap. These product placements in movies don't just happen accidentally. I wonder how much attention this gets and what the cost may be. I think these things can be hit or miss as my wife didn't notice but he was only wearing the hat for a brief amount of time.





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Lots of things go into consideration for product placement and whether or not it is product placement (in this case, it's not true product placement as there was no motorcycle seen) or simply a promotion piece with a logo, such as the hat. If you take a look at the thread concerning the Miranda Lambert music video, you'll get a bit of what it takes. Just getting their logo in that film versus a common HD logo means that someone was working on their behalf to get some exposure for the Indian brand.

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