Brock Posted December 16, 2013 Share Posted December 16, 2013 Americans no longer want to drink these 9 beers Published December 10, 2013FoxNews.com Michelob Light, Budweiser and Milwaukee’s Best have all been losing market share. (Anheuser-Busch Inbev/ MillerCoors) While craft beer may seem to be all the rage these days, the number of people cracking open a cold one has actually been on the decline. According to Beer Marketer’s Insights, beer sales have slipped 2.3 percent between 2007 to 2012. Michelob Light has been a big loser, plunging 70 percent, while the once top-selling Budweiser, declined by more than 25 percent over the past five years. Miller Genuine Draft, Old Milwaukee and Heineken Premium Light are also losing market share. Part of the decline is attributed to people switching to wine and spirits -- especially the flavored brands. "The [beer] brewers have dabbled in that, and have had some success with, for example, Redd's Apple Ale, but nowhere near the success that flavored vodkas and flavored whiskeys have had," Eric Shepard, executive editor at Beer Marketer's Insights. The website 24/7 Wall St. looked at the research from Beer Marketer’s Insights and identified nine beers Americans no longer drink. Here they are: 9. Labatt Blue- Sales loss (2007-2012): 28.3 percent 8. Budweiser-Sales loss (2007-2012): 28.8 percent 7. Heineken Premium Light- Sales loss (2007-2012): 36.7 percent 6. Milwaukee’s Best Light- Sales loss (2007-2012): 39.7 percent 5. Old Milwaukee- Sales loss (2007-2012): 54.0 percent 4. Miller Genuine Draft- Sales loss (2007-2012): 56.4 percent 3. Milwaukee’s Best Premium- Sales loss (2007-2012): 58.5 percent 2. Budweiser Select- Sales loss (2007-2012): 61.5 percent 1. Michelob Light- Sales loss (2007-2012): 69.6 percent According Shepard, the trend doesn't appear to be changing. “The history of beer brands in the U.S. has generally been — and there are exceptions — once they start to decline, it’s very, very difficult to reverse it.” Guess it’s time to start stockpiling your favorite beer before it disappears all together. Quote Link to comment Share on other sites More sharing options...
CHIEF DOC 99 Posted December 16, 2013 Share Posted December 16, 2013 Nah, my favorite brews didn't make that list. Quote Link to comment Share on other sites More sharing options...
Brock Posted December 16, 2013 Author Share Posted December 16, 2013 I thought for sure Moosehead and St Paulie Girl would make the list as I never hear anyone ordering or see them anymore.... Quote Link to comment Share on other sites More sharing options...
Blu Posted December 16, 2013 Share Posted December 16, 2013 Life is too short to drink flavorless, fizzy, yellow beer. So little time and so many interesting things to try, so good riddance to the mass market crap. Sincerely, Beer Snob 4 Quote Link to comment Share on other sites More sharing options...
Brock Posted December 16, 2013 Author Share Posted December 16, 2013 (edited) My tastes have changed over the years.... Teenager- mostly Michelob unless I was hanging with some teammates after a football game and they had a 40 or some Bull and shared it with me.....LOL Liked being different than my buddies...they were all about Budweiser or PBR growing up in 70s...and into early 80s. Early Military- Spent first year in training (bootcamp, combat controller, etc) so it was whatever was cheapest ...miller or bud or coors in a pitcher was usually the answer. Quantity was the goal not quality... First 10 years- Spent 5 years in Holland so started on Heineken (red star when there was a difference actually)....but soon progressed to Grolsch. Never enjoyed Stella Artois....Bitburger....etc...other than once a year around Christmas we would be able to buy Bock Bier...Perminator's....wow what a punch they had. Otherwise it was Grolsch....and some Guinness as I had a few trips to UK and developed a taste for stouts and Gin/Tonic. Last 10+ years in military- Mostly Guinness Stout....every now and then Newcastle but mostly Guinness year round...no matter temps. Lately-5-7 years been weening myself from Guinness and enjoying some craft beers...like Happy Ending from Sweetwater Brewing (Georgia) though not a local...I enjoyed it quite a bit. http://sweetwaterbrew.com/brews/happy-ending/ And also a Milk Stout from Left Hand Brewing Co (Colorado)and also their Fade To Black...... http://www.lefthandbrewing.com/ Trying to stay local for food and drink most times especially beer and seafood....so some local favorites are Palmetto Brewery, Coast, Holy City, etc... My all time local favorite is Holy City Pluff Mud Porter....not as heavy as Guinness but still dark and full of flavor with less of the sharp aftertaste....great year round. http://www.holycitybrewing.com/beer/pluff-mud-porter Edited December 16, 2013 by Brock Quote Link to comment Share on other sites More sharing options...
K2V2 Posted December 16, 2013 Share Posted December 16, 2013 There are so many great beers around these days, why would anyone drink any of the swill on that list? Quote Link to comment Share on other sites More sharing options...
stu Posted December 16, 2013 Share Posted December 16, 2013 If I'm drinking regular beer.. it's yeungling... it's really good beer.... we have some local micros that are really good.... Devils Backbone Vienna Lager and Apocalypse Stout are my two favorites... Quote Link to comment Share on other sites More sharing options...
K2V2 Posted December 16, 2013 Share Posted December 16, 2013 If I'm drinking regular beer.. it's yeungling... it's really good beer.... we have some local micros that are really good.... Devils Backbone Vienna Lager and Apocalypse Stout are my two favorites... I agree on the Yuengling, they're America's oldest brewery and make some nice varieties. Their Oktoberfest is outstanding. For many years I drank only Guinness, but I developed some kind of weird alergy or something to it. Now it's Yuengling, Newcastle, Dos Equis dark - or Irish whiskey. Quote Link to comment Share on other sites More sharing options...
dk007 Posted December 16, 2013 Share Posted December 16, 2013 So, according to Beer Marketer's Insight, beer drinking has declined by 2% over the last 5 years....? They've obviously not been around my house. My brother and I (+ a few friends) have been drinking micro-brewery and craft beers for the last several years. There are so many good ones (and lots of bad tooty-fruity ones) that I can't even remember half of their names. However, I can admit I quit drinking the shitty beers in the Top 9 list above within a year after quitting breast feeding....at least with my Mom anyway. 1 Quote Link to comment Share on other sites More sharing options...
Jack Ahearn Posted December 17, 2013 Share Posted December 17, 2013 Craft beer and brew pubs seem to be popping up everywhere.Beer unlike wine or spirits are best drank when fresh. Quote Link to comment Share on other sites More sharing options...
badndn Posted December 17, 2013 Share Posted December 17, 2013 Y'all drink that cow piss if you want. Most of the craft beer smells like a skunks ass. Never tasted a skunks ass but I imagine it tastes like a skunks ass too. (no offense to the skunk) Most of it gives you a killer hangover if you drink enough to get a buzz. Most are inconsistent. There is some nasty shit out there. I'd have to do it in shots. Chase it with my good ole Coors light. Some on the list need to go. Bud isn't going anywhere. You can bet on that. Always wanted to try my hand at making beer. Pretty good at other things in that line. There is so much BS out there and so much tedious OCD hand wringing over it, it is hard to find good info on it. 1 Quote Link to comment Share on other sites More sharing options...
CHIEF DOC 99 Posted December 17, 2013 Share Posted December 17, 2013 Not bovine ppee...microbug pee. Moonshine Trickster Quote Link to comment Share on other sites More sharing options...
CHIEF DOC 99 Posted December 17, 2013 Share Posted December 17, 2013 Life is too short to drink flavorless, fizzy, yellow beer. So little time and so many interesting things to try, so good riddance to the mass market crap. Sincerely, Beer Snob Sam Adams, Leinenkugel, Bass Ale, John Courage & Smithwicks are purdy good for mass produced brews. Molson Canadian & LaBatt 50 Ale by the case from the dutyfree store ~ MolsonXXX ~ LaBatt Maxim good too. 1 Quote Link to comment Share on other sites More sharing options...
Last Resort Posted December 17, 2013 Share Posted December 17, 2013 Quote Link to comment Share on other sites More sharing options...
K2V2 Posted December 17, 2013 Share Posted December 17, 2013 Y'all drink that cow piss if you want. Most of the craft beer smells like a skunks ass. ... I've pretty much sworn off micro or craft beers. They all taste the same - BAD! There are plenty of mainstream breweries making very nice beer that you don't have to dick around with the small operators. If you're in Texas, try a Shiner Bock on tap in a frosted schooner glass. Yum! If you want to make your own beer, it's easy as cooking on your stove top. There are lots of books and I guess on line info on it. I haven't done it in many years but I made a few beers that came out very nice - way better than any of that micro brew crap. Quote Link to comment Share on other sites More sharing options...
K2V2 Posted December 17, 2013 Share Posted December 17, 2013 Sam Adams, Leinenkugel, Bass Ale, John Courage & Smithwicks are purdy good for mass produced brews. Molson Canadian & LaBatt 50 Ale by the case from the dutyfree store ~ MolsonXXX ~ LaBatt Maxim good too. Sam Adams will never pass my lips. I don't think Bass is Bass any more. I think it's made by Coors or Bud or something. Molson makes some nice beer. I got hooked on their Export Ale while in Canada. Even an Irishman can admit that some good beer comes out of England. Samuel Smith's and Young's make some fantastic brews. Quote Link to comment Share on other sites More sharing options...
dk007 Posted December 17, 2013 Share Posted December 17, 2013 Sam Adams, Leinenkugel, Bass Ale, John Courage & Smithwicks are purdy good for mass produced brews. +1. Sam Adams Boston Lager is my main brew. Smithwick's is excellent also. Bass Ale seems to have changed its recipe or something...used to be good....not so much anymore. Quote Link to comment Share on other sites More sharing options...
CHIEF DOC 99 Posted December 17, 2013 Share Posted December 17, 2013 New Castle has a new brew...haven't seen it here yet, though. http://www.youtube.com/watch?v=PqMPRG3f5xc http://www.youtube.com/watch?v=PqMPRG3f5xc Pull a few pints while enjoying a free cab ride thru ol' blighty. Ale Terrorism... Quote Link to comment Share on other sites More sharing options...
badndn Posted December 17, 2013 Share Posted December 17, 2013 Not bovine ppee...microbug pee. Moonshine Trickster Weird. Quote Link to comment Share on other sites More sharing options...
K2V2 Posted December 17, 2013 Share Posted December 17, 2013 (edited) New Castle has a new brew...haven't seen it here yet, though. ... I tried the Newcastle Bombshell and it was less than satisfying, so tread lightly... YMMV Edited December 17, 2013 by K2V2 Quote Link to comment Share on other sites More sharing options...
Blu Posted December 17, 2013 Share Posted December 17, 2013 Sam Adams, Leinenkugel, Bass Ale, John Courage & Smithwicks are purdy good for mass produced brews. Molson Canadian & LaBatt 50 Ale by the case from the dutyfree store ~ MolsonXXX ~ LaBatt Maxim good too. I don't put any of those in the category with mass produced piss. Haven't tried the Labatt but I like all the others you mentioned. My one beer rule is: Beer is made from Hops, water, malted barley and yeast. Could have wheat for those styles. if it is made with rice and then has no flavor...well don't be surprised. 1 Quote Link to comment Share on other sites More sharing options...
Airpirate Posted December 17, 2013 Share Posted December 17, 2013 Guinness, Harp, Bass. Franzenkonner why drink anything else ? Quote Link to comment Share on other sites More sharing options...
CHIEF DOC 99 Posted December 17, 2013 Share Posted December 17, 2013 That's right Dusty it's your coin ~ spend it on the good stuff... Ever tried Beamish Stout? Oldest brewry in Eire... https://www.youtube.com/watch?v=dNaoeqQjJ08 http://www.youtube.com/watch?v=dNaoeqQjJ08 Quote Link to comment Share on other sites More sharing options...
K2V2 Posted December 17, 2013 Share Posted December 17, 2013 Beamish production moved to a different brewery a few years ago. I haven't had any Beamish in a while, but I always liked their stout. Very nice stuff - MUCH better than Murphy's. Quote Link to comment Share on other sites More sharing options...
stu Posted December 17, 2013 Share Posted December 17, 2013 Rolling Rock has introduced an Amber Lager... looking forward to my first..... Quote Link to comment Share on other sites More sharing options...
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