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A new line of motorcycles..........


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HARLEY DAVIDSON FACES STIFF COMPETITION FROM JOHNSON MARINE WHO

INTRODUCES A NEW LINE OF MOTORCYCLES

 

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At a press conference late Monday, the CEO of Johnson Marine, makers

of Johnson outboard marine engines and other recreational equipment,

unveiled a new line of heavyweight cruiser style motorcycles designed to

compete head to head with industry leader Harley-Davidson. Peter Long,

Johnson's Brands Marketing Manager said, "We have studied the market and

determined that Harley, while highly successful, has narrowly missed the

mark

when targeting motorcycle buyers." Long added, "We at Johnson are

convinced that our product hits the target dead center and promises

to draw sales away from Harley-Davidson in a way no other motorcycle has

been able to accomplish."

 

The new line of bikes, marketed under the name Big Johnson Motorcycles,

will, according to Long, deliver what Harley has only promised. "Our

research show that this, a Big Johnson, is what Harley buyers are really

after."

 

At the unveiling of the new line Monday, several current Harley owners

agree. "When I bought my Harley, what I really needed was a Big

Johnson," said one Harley owner. "But I see now that riding a Harley is

no replacement for having a Big Johnson."

 

Manager Long also said that his company would follow the lead of

Harley-Davidson and cash in on a huge market for non-motorcycle related

products. "We realize that not

every guy can have a Big Johnson," said Long, "But image is very

important to people. If they don't have a Big Johnson, they at least

want to project the image of having one."

 

Asked if he anticipated Big Johnsons showing up in the hands of Harley

owners, Long said it was unlikely. "I just don't see the need to have a

Harley if you have a Big Johnson," he said. "And I can't imagine someone

who spends all their resources to acquire a Harley having a Big Johnson.

I think it boils down to this - You either have a Harley, or you have a

Big Johnson, but you are not likely to have both."

 

"Given the choice," said Long, "I think most guys will opt for the Big

Johnson."

 

Another force driving sales for the company will come from women. A

survey of the wives and girlfriends of nearly 1,000 potential motorcycle

buyers indicates less than 5% would approve of their partner spending

$20,000 on a Harley Davidson. But, when asked if they would be willing

to pay the same amount of money to get their partner a Big Johnson,

nearly 4 out 5 thought that would be money well spent.

 

One female present at the product unveiling was quoted as saying,

"There is no way I will let Lonnie drop 20 grand on another one of those

Harleys, but 20 grand to get him a Big Johnson? Well, that's something

we could both enjoy, and it's something he really needs."

 

Carla Roundheel, manager of the dealership network now being

established, said her motto is simple. "I service what we sell."

 

Big Johnson Motorcycles will be traded on the New York stock exchange

under the abbreviation PNSNV.

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Yurs caym witha johnson???? Now that's some funny shiat! :P
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