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FDA Takes Cheerios to Task for Boastful Labels


President Obama isn't just rewriting rules regulating the environment and the financial markets -- he is also going after the food industry.


Target and example No. 1: Cheerios.


"Based on claims made on your product's label," the FDA said in a letter to manufacturer General Mills, "we have determined (Cheerios) is promoted for conditions that cause it to be a drug because the product is intended for use in the prevention, mitigation and treatment of disease."


Read the rest of the insnity here...



All I can say is....



Fuck me ....

Edited by Rosie
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AMA and Big Pharmaceuticals own/push the FDA thru lobbying. :o

They want to prescribe and dispense the Lipitors and other nongeneric high cost drugs. It is huge :huh: high dollar business.

Actually IMO vitamin D3 @ 5,000IU is what I personally use to control Choelesterol.

Case studies have shown D3's effectiveness in higher doses, but remains unrecommended by FDA.


Now the disclaimer that all supplements {and no doubt soon all groceries} must carry word for word: :P


These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure or prevent any disease.

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At issue are two claims made by Cheerios on their cereal box.


1. "Cheerios is clinically proven to reduce cholesterol 4 percent in 6 weeks."


2. "Cheerios can help reduce the risk of coronary heart disease, by lowering the 'bad' cholesterol."


Both General Mills and the FDA declined to comment -- but issued statements saying the two sides were in negotiations over the claims that have helped make Cheerios America's best-selling cereal, amounting to one of every 8 boxes of cereal sold in the U.S.


General Mills is a titan of the food business with an army of lawyers. If the FDA can make it back down, others will follow.


"If I were an industry member and I saw what happened with Cheerios, I would look at this example and say the FDA is going after General Mills," said Koff. "If I'm a maker of a small product I better start to look at any study that I am basing my claims on and what I put on my packaging."


Koff argued that the General Mills study was suspect, as the company paid for the research and two staff members helped author it. That is not the type of rigorous, double-blind, peer-reviewed science necessary to back up drug claims.


Oats are a drug now...unbelievable!!! :)

Edited by Doc Loco
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If you think this is something new, you're wrong. The FDA routinely monitors product labeling to ensure consumers aren't mis-informed about what that product claims. As a sub-contractor for those very same FDA Inspectors, this from their website:


Read the warning letter for yourself: \http://www.fda.gov/ICECI/EnforcementActions/WarningLetters/ucm162943.htm


And here's the consumer warning response from the FDA:


Labeling of Cheerios® Toasted Whole Grain Oat Cereal Q's & A's Regarding FDA's Warning Letter

May 14, 2009


Q. Does FDA's warning letter mean that Cheerios® is not eligible to claim that it may lower the risk of coronary heart disease when eaten as part of a diet low in saturated fat and cholesterol?


A. No, Cheerios® can make this claim. FDA has issued a regulation authorizing a health claim associating soluble fiber from certain foods, including oats, with a reduced risk of coronary heart disease (21 CFR 101.81). FDA allows this health claim based on significant scientific agreement among qualified experts to support the relationship between soluble fiber in whole oats and coronary heart disease.


Q. Did the warning letter address the appropriateness of Cheerios® in a balanced diet?


A. No. In fact, the Dietary Guidelines for Americans encourages the consumption of whole grain foods, which includes whole oats found in products such as Cheerios®.


Q. Does the warning letter call into question the safety of Cheerios®?


A. There are no safety concerns with Cheerios®.


Q. What additional actions is FDA taking?


A. FDA will meet with General Mills and other food companies at their request to discuss how they can make appropriate, evidence-based labeling claims.


Quit blaming things on Bush and Obama. Very few things get done because of the Presidency alone. Usually it's Congress's fault. In this case, mis-labeling laws were passed years ago, and usually it's some consumer or rival company that complains about a label.

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This AMA/Pharmac cozyness is institutionalized within the FDA. Big Pharmaca is allowed to market poisonous drugs for big profits. :rolleyes: Then years later uhoh side effects...ban the drug and replace it with new improved poison, never changes...same game for decades. I for one am not buying it. <_<

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If General Mills was smart -


They'd call them "ObamaO's" -


And sell a quick 50 to 100 million boxes..........


Thanx, D

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